Andrew: Hey there freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy. It’s home of the ambitious upstart. And I have an interview here that’s about a guy who sells mushrooms. But frankly, if you focus on the mushrooms, you’re going to miss the point of the whole story. Nikhil Aurora is the co-founder of Back to the Roots. By finding his why, meaning his sense of mission, he was able to build a profitable, thriving company that sells, yes mushroom grown kits and aqua farms.
I invited him here to find out what his why is, how it impacts his business and to see how much of a business you can create by selling mushrooms. And it’s all here because of my buddy Scott Edward Walker of Walker Corporate Law. When I say he’s my buddy, it’s not like the two of us go fishing or anything. It’s because I’ve known him for years. He’s a great lawyer.
And if you’re a startup looking for a lawyer...