Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart.
Joining me is an entrepreneur who’s heard me say that so many times. He’s a Mixergy fan who said what would happen if he took everything he knew about online marketing and applied it towards selling something real, something tangible, something physical that you can actually get in the mail and wear. And that product was a bra that lights up. And he’s expanded so much since then.
I invited him to talk about how he built his business, how big they’ve gotten, how he did it and which marketing techniques he applied. His name is Nick Kneuper. He is the cofounder of Electric Styles, which is an apparel company that has electroluminescent wiring in its clothes. You’re nodding. I did pretty well with the word, right? Electroluminescent wiring.
Nick: Nailed it, man.
Andrew: That’s wiring that...