Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview proven entrepreneurs. I’m kind of shot out of a cannon today. I freaking love today’s guest. Neil Patel is a guy I’ve known for years ever since I started reading about him online and how he was kind of irritating people back when he was doing search engine optimization when it was considered this like evil thing that you do. And I liked his attitude about it. He had this like maverick get away with something even though he never did like . . . anyway, he had this attitude that I really liked.
And he went from services to starting software to raising money for a company called Kissmetrics that competed with a lot of analytics companies. The company closed down. He started other software companies and then the freaking guy blew my mind by going into services. I always thought that you start off with services because you don’t have...