Case Study: NatureBox and the viability of the subscription model
One of the big milestones for me was actually able to charge a subscription service for Mixergy. Before that point, I was doing these interviews for free and I was breaking my back doing it.
All because there’s an idea out there that information wants to be free.
But I saw that newspapers like The New York Times were charging.
That’s why I’m excited about today’s interview. I think it will validate what I’ve always believed, which is everything should be on a subscription basis.
But as you’ll hear in this interview, it doesn’t always work as well as I thought.
Gautam Gupta is the co-founder of NatureBox, a subscription service for high quality, delicious snacks.
I want to find out what happened to the business, how he started, how he’s growing it, how he’s got sales that really are amazing before and after he made this change from subscription.
Gautam Gupta is the co-founder of NatureBox, a subscription service for high quality, delicious snacks.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. One of the big milestones for me with Mixergy was actually charging my audience, having a subscription service, and the reason it was a milestone is for a couple of reasons. Before then everybody loved me, like really, they loved me. I was doing these interviews for free. I was breaking my back really doing it. Not making any money. They loved it. And then once I started charging and especially on a subscription basis people were really frustrated and the comments all over the place were pretty mean. And the whole idea was information wants to be free.
And then suddenly I saw that newspapers were charging. Like the New York Times I think came after me for charging their audience. And then now every publication decided that they need to charge for something and good on them, caught on to it a little bit late...
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