How Nathan Latka Went from Podcast Nobody to $1m in Sponsorships, 10m Downloads

Nathan Latka, Get Latka, B2B, Content, SaaS (software as a service), Sell Your Business, Social Media

Nathan Latka is the founder of Heyo, which creates Sweepstakes, Contests, and Campaign apps that publish to Mobile, Facebook, and anywhere on the web. He sold that company and we’ll find out for how much.

He went on to start a podcast but that’s not all. He’s taken all the data from his business podcast and created a database. I want to find out how he’s turned a podcast into a business.

Nathan Latka

Get Latka

Nathan Latka is the founder of Heyo, which creates Sweepstakes, Contests, and Campaign apps that publish to Mobile, Facebook, and anywhere on the web.

Currently, he’s the founder of Get Latka, an online database that other companies pay to access.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. Oh man, I’m shot out of a freaking cannon today. I’ve got way too much energy. I’ve got to calm down.

Nathan: That’s great, dude. The freedom fighters love it.

Andrew: Joining me is a long-time Mixergy listener who built and sold a company. And the reason I’m shot out of a cannon, and he recently wrote a book. And when I get a book from a guest and for some reason some guests don’t even freaking send me the books. When I get a book, I can’t help but sit and read it, and usually I will speed read it in under an hour and you quiz me, I get all the data from the book. I know it. I remember.

This book I just spent two hours reading downstairs. I couldn’t put it down. I kept texting Nathan saying, “I need a little bit more time.” The book...

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