How Nasim Pakmanesh is charging double what his competitors charge (and customers love him for it)

Nasim Pakmanesh, Roseshire, Brand (branding), Customer Acquisition, eCommerce, Hiring, Mental Game, Mixergy Fan, Non-Tech, Physical Product

What’s incredible about today’s business is this–they sell roses.

But that’s not all. When I saw what they’re charging for their roses, and saw what the competition is charging, it’s more than double.

We’re not talking about some little dinky site you have to know about because your friend told you could get a good rate. We’re talking about the big names are charging less than half. It’s a part of Nasim Pakmanesh’s strategy.

Nasim is the founder of Roseshire, a luxury brand of roses.

Nasim Pakmanesh

Roseshire

Nasim Pakmanesh is the co-founder of Roseshire, a luxury brand of roses.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. Boom. I’m smiling as I say this because today’s guest has heard me say this so many times. He is a longtime Mixergy listener and fan and he’s built up this incredible business and I’m so glad to have him on here to talk about how he did it.

What’s incredible about his business is this–there’s a lot, but here’s the thing that got me. He sells roses. So, I saw what he’s charging for his roses. They’re something like $129. In fact, that’s exactly it, for 12 roses, $129. So, then I went to his competition to see, “What does it cost to really buy roses from any other website?”

And again, now I see you’re smiling, Nasim, even bigger because you know your competition is selling it for less than half .We’re not talking about some little dinky site you...

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