How Mike McCready built a system to predict music trends and hit potential
Today’s guest is a man who built up a company that I happened to read about in The New Yorker about 10 years ago.
Malcolm Gladwell, one of my favorite writers, wrote a piece that included a that can predict what song is going to be a hit. It was so intriguing, especially since figuring out what music is going to work is really tough, if not impossible and this guy and this company actually made it work.
Well, joining me today is the person who was written about in that New Yorker piece. Mike McCready is the founder of Music Xray, a company that uses data and analytics to identify high potential songs and talent at the earliest possible stage–the kind of stuff you never thought was possible his business is doing on a regular basis.
Mike McCready is the founder of Music Xray, a platform that enables musicians and industry professionals to interact in a way that makes the relationships rewarding for both parties.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. It is home of the ambitious upstart, the place where real entrepreneurs come to listen to real proven entrepreneurs talk about how they built their businesses. This isn’t the wantrepreneur home base. God knows there are tons of those places now.
So joining me today is a listener of Mixergy, a man who’s built up a company I happened to read about in the New Yorker about 10 years ago. Malcolm Gladwell, one of my favorite writers in the New Yorker wrote a piece that included this company that can predict what song is going to be a hit. It’s got this mathematical formula. Anyway, it was so intriguing, especially since you figure that figuring out what music is going to work is really tough, if not impossible and this guy and this company actually made it work.
Well, joining me today is the person who was written about in that New Yorker piece to...
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