Authentic branding through street art

Tricia Binder, Muros, Brand (branding), Marketing, Women Founders

I’m usually a cynical person, but sometimes I see these beautiful murals that incorporate some branding and it just looks so cool.

Well, it turns out there’s a company behind those branded murals.

Tricia Binder is the co-founder of Muros, an art activation agency to create impactful spaces, experiences and outdoor mural advertising campaigns.

Tricia Binder

Muros

Tricia Binder is the co-founder of Muros, an art activation agency to create impactful spaces, experiences and outdoor mural advertising campaigns.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. You know, one of the things that I’ve noticed is. And Tricia, maybe that maybe I’m the only one who didn’t realize this, but I’ve seen these beautiful, I wouldn’t even call them murals.

It’s just graffiti on a wall that happens to look interesting. Yeah, you’re smiling. Right. You know where I’m going with this? That happens to have like a subtle brand in it. And I think, boy, that’s beautiful. Whoever loved it is. So connecting the person in the mural with the sneaker that the person wore with the thing that they did and ate or loved.

It’s so amazing that brands have this kind of connection that people would just go and spray paint them up then. And I’m usually a cynical person I would see. And then I started researching murals and I...

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