How do you know if you’re failing?

Vivek Sharma, Movable Ink, B2B, Failure, Funding

Joining me is an entrepreneur who’s been in the news quite a bit because he raised a bunch of money.

But before all that, the company failed on many ways with many early customers. Today’s guest is willing to talk openly with me about that.

Vivek Sharma is the founder of Movable Ink which activates any data into real-time, personalized content in any customer engagement. Over 700 of the world’s most innovative brands rely on Movable Ink to accelerate their marketing performance.

Vivek Sharma

Movable Ink

Vivek Sharma is the founder of Movable Ink which activates any data into real-time, personalized content in any customer engagement. Over 700 of the world’s most innovative brands rely on Movable Ink to accelerate their marketing performance.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is I’m an entrepreneur. Who’s been in the news quite a bit because he raised, raised a bunch of money. How much did you raise total? Be bake.

Vivek: We haven’t raised that much for where we’ve gotten the business here. So a little over $40 million in the company’s history.

Andrew: the latest raise I think was in August. I saw a bunch of articles. Am I right?

Vivek: Yeah, we did it in a mid-summer last year, which was an interesting time to do it, to wrap something up, but it was $30 million last summer. So prior we only raised a little over $12 million,

Andrew: And overall sales there. What? What’s revenue?

Vivek: We’re not sharing revenue number, but I can share that we are on an IPO track. So the company is a little over 10...

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