How Tinyme hit $5M making personalized toys – with Mike Wilson

Mike Wilson, TinyMe, Bootstrapping, eCommerce, Marketing, Mixergy Fan, Non-Tech, Physical Product, Traffic

You guys might know that I had a kid about a year and a half ago.

Well, a few weeks ago a surprise gift came for him. There were stickers with his name on it, a backpack, a puzzle and wooden blocks–all with his name.

I recognized the name of the company because today’s guest, the creator of the company, is a Mixergy fan and someone who’s been on my calendar to do an interview.

Today we’re going to find out about the company behind those gifts and so many other products. Today’s founder is Mike Wilson and his company is Tinyme–which offers the world’s cutest personalized kids products.

Mike Wilson

TinyMe

Mike Wilson is the founder of Tinyme which offers the world’s cutest personalized kids products.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart.

So, you guys might have known that I had a kid about a year and a half ago almost. So, a few weeks ago when this toy came for him, I got excited. I said, “Great. One more thing for us to play with.” In this box that came as a surprise were a few things. There were stickers with his name on it, a backpack with a robot and his name on it and a puzzle with his name in wooden blocks that he could assemble and keep playing with and learn how to spell his name.

I recognized the name because the guest, the creator of the company, is a Mixergy fan and also someone who has been on my calendar to do an interview with. So, I said, “Oh, on my calendar to do an interview–let’s go look at my research to go back and see how big a company can this be, a company that sells this stuff.” And I was surprised. Wow. Go us...

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