Fail Series: Even The Most Experienced Fail – with Mike Arsenault

Mike Arsenault, The Grasshopper Group, Customer Acquisition, Failure, Marketing

In 2010, the Grasshopper Group, a company with a proven tracker record of entrepreneurial success, launched a product that failed. Mike Arsenault, the man behind that product agreed to sit down with me and help me learn from his experience.

The product is Spreadable, a word of mouth marketing tool that launched in 2010 and shut down a few months after.

Mike Arsenault

The Grasshopper Group

Mike Arsenault is a product manager at The Grasshopper Group, makers of Grasshopper, a virtual phone system from entrepreneurs and Chargify, which enables SaaS and Web 2.0 companies to setup recurring billing.

 

Before we get started, have you seen these? Here’s a box, right there, on Wistia. Here’s another box on inDinero’s website. They’re all over the place. They’re from this company, Olark. Here’s another one. The reason these companies have the box up on their website is so their customers can have chats with them in real-time. Now, imagine what a confused customer is going through, and the frustration they’re having with the website. Then, boom, they have the ability to chat with the founder, with someone at the company, who cares, and can help them.

Beyond solving their problem, and giving you a way to help your customers, it’ll also give you insight into what your customers are going through when they’re on your site, in real-time. Olark. I’m making you aware of them so that you’ll add them to your website, and be able to give your customers incredible support, and so you can learn from them. Once you hear...

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