BrightScope Teaches How His Startup Racked Up Sales – with Mike Alfred

Mike Alfred, BrightScope, Customer Acquisition

I was on the phone with Mike Alfred when he told me how his young company is growing sales and landing big customers, like Lockheed Martin. I thought he had some interesting techniques, so I invited him to Mixergy to teach sales.

BrightScope, Mike’s company, rates 401k plans. He’s a mentor at the Founder Institute, where he teaches some of the techniques he talked about in this interview.

Mike Alfred

BrightScope

Mike Alfred is the Co-Founder and CEO of BrightScope, the leading independent provider of 401k plan ratings. BrightScope data drives the diligence that leads to optimal financial decisions.

 

Three message before we get started. If you’re working with a co-founder who’s not in your office, how do you stay productive? Go to TeamworkPM.net which will help you manage projects and create task lists. If you hired a virtual assistant, how do you make sure work gets done? Go to TeamworkPM.net which will help you manage people and track time. And if you have a large company, how do you keep all your employees collaborating? Go to TeamworkPM.net which is trusted by companies like Pfizer and Hallmark. TeamworkPM.net, it’s making project management easy.

And if you’re a tech startup, don’t you have unique legal needs that your family lawyer can’t help you with? That’s why you need Scott Edward Walker of Walker Corporate Law. If you read his articles on VentureBeat, you know he can help you when you’re raising money or when you’re issuing stock options or even if you need to decide whether to form a partnership or...

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Published: Sep 4, 2010