Building A Zappos-Like Culture, Not Just A Business – with Joseph Michelli

Joseph Michelli, Joseph Michelli, Consulting, Hiring, Wow People

How do you build a Zappos-like culture in your company?

Joseph Michelli is the author of The Zappos Experience – 5 Principles to Inspire, Engage and WOW. He’s here to teach us how to build a culture, not just a business. Why? To make more money, retain your customers, and decrease your advertising costs.

Joseph Michelli

Joseph Michelli

Joseph Michelli is a business consultant who focuses on improving the customer experience. He’s also the author of The Zappos Experience.

 

Andrew: Three messages before we get started.

First, am I the only one who finds most analytic packages so freaking confusing, that I don’t even use them to grow my sales? Well, a few months ago I found this: Spring Metrics. It’s the conversion tool that’s so easy, you’ll actually use it. Why? With Spring Metrics you’ll quickly see how many orders you have today, you’ll see how that number compares with last week on the same day. By the way, when I see that I get so freaking competitive that I just want to grow my sales, you’ll see where those orders came from, and the exact path that your customers took in order to buy from you, all that and so much more. And if you go to springmetrics.com/mixergy, that’s springmetrics.com/mixergy, you’ll get a 25% discount that their other customers would salivate over. I by the way, pay full price, it’s that good. Go to springmetrics.com/mixergy.

Next, when I wanted a...

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