Grouper: How To Build An Online Business When Your Users Are Offline – with Michael Waxman

Michael Waxman, Grouper, Customer Acquisition, Marketplace, Scaling

How do you build an online business when 95% of your users experience happens offline?

Michael Waxman is the founder of Grouper, a social club that sets up drinks between 2 groups of friends.

So you and two of your buddies go to Grouper, if you’re accepted, they’ll introduce you to three other people, and you can all go out for drinks and get to know each other.

Michael Waxman

Grouper

Michael Waxman is the founder of Grouper, a social club that sets up drinks between two groups of friends.

 

Andrew: Hey, there, freedom fighters. I am Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. And before I even introduce today’s guest, I want to introduce you to a revolution in online advertising. I am right here revolutionizing, one person at a time. This is the new ad model right here. Forget about banner ads. Forget about text ads. Mug-based advertising, I think, is the future. You tell me what you think.

This is for my sponsor, Scott Edward Walker of Walker Corporate Law. He is the start-up’s lawyer. I’m going to hold this, and we’ll see how effective holding a mug with a logo is. So instead of doing an ad, I will just tell you right now, this is a sponsored mug. And onto today’s guest, who’s smiling there. In this interview I want to. . .excuse me. In this. . .let me take a sip. All right.

All kidding aside here, in this interview, I want to find out how to build an online business when 95...

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