What can a sex toy company teach tech founders? – with Michael Topolovac

Michael Topolovac, Crave, Physical Product

I’ve got a different kind of interview today. I’ve got Michael Topolovac here. He’s the founder of Crave, which makes modern sex toys.

I usually go into a long intro here. We’ll talk later about what modern sex toys means. But I’m curious about what we can learn from a company like this. You’re about to find out in this interview.

Michael Topolovac

Crave

Michael Topolovac is the Founder and CEO of CRAVE, which offers “quiet, discreet vibrators for women”.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’ve got a different kind of interview. I’ve got Michael Topolovac here. He is the founder of Crave, which makes modern sex toys.

Michael, I usually go into a long intro here. We’ll talk about what modern sex toys means. What I’m curious is, before we even get into the actual interview, why are you on Mixergy? Why do you want to reach an audience of tech entrepreneurs?

Michael: Fair question. As I said earlier, you probably go days if not weeks without interviewing sex toy companies on Mixergy.

Andrew: I have never interviewed a company that makes vibrators. Not once. Not yet.

Michael: At a very high level, we view ourselves as a modern [inaudible 00:00:45]. If you look at our audience, it almost feels like woman have had the option of buying flip flops at K-Mart in the category of sex toys–low end buying experience available to toys. But we’re...

Continue reading the transcript...