Shoes Of Prey: The Lost Interview – with Michael Fox

Michael Fox, Shoes of Prey, Bootstrapping, Clothing Company, Customer Acquisition, eCommerce, Marketing, Physical Product, Traffic

Joining me is Michael Fox, co-founder of Shoes Of Prey, the fashion shoe company that lets women design their own shoes.

I interviewed his co-founder Jodie Fox back in 2011, but for some reason the interview was never published. Their company has grown significantly since it was bootstrapped two years ago. I invited Michael to tell us how they did it.

Michael Fox

Shoes of Prey

Michael Fox is the co-founder of Shoes of Prey, the fashion shoe company that lets women design their own shoes.

 

Andrew: Listen up. I hate to have commercials interrupt this interview, so I’m going to tell you about three sponsors quickly now, and we’re going to go right into the program starting with, Walker Corporate Law. If you need a lawyer who understands the startup world and the tech community — I want you to go to WalkerCorporateLaw.com.Next I want to tell you about Shopify. When your friend asks you, “How can I sell something online?”, I want you to send them to Shopify, and explain to them that Shopify stores are easy to set up, they increase sales, and they’ll make your friends products look great — Shopify.

Finally I want to tell you about Grasshopper. Do you want a phone number that people can call and then press 1 for sales, 2 for tech support, etcetera, and have all of the calls be routed to the right person’s cell phone? Well get your number from Grasshopper.com.

Alright, let’s get started… Hey there,...

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