Andrew: Before we get started, tell me if you’ve got this problem. You’ve got a great product, but you’re not getting people to even try it, let alone buy it. Well, the problem is probably that you’ve got too much text on your site, but check out what these startups have done.
Here’s Snap Engage, they’ve got a video explaining their product right underneath the free trial button. Here is Send Grid. Right next to the get started button is a video explaining the product.
Video, much more than text, helps people understand what you’ve created and convinces them to try it and buy it. The company I’d recommend that you turn to for this? It’s Revolution Productions, the same company that did both those startup’s and many others’ videos, Revolution-Productions. When you go to their site, Revolution-Productions.com and contact them, I want you to talk directly to the founder, Anish Patel. Tell him I sent...