How Method created a product so good it changed people’s buying habits

Eric Ryan, Method Products, Brand (branding), eCommerce, Marketing, Physical Product

Today I’ve got the cofounder of Method. I have been fascinated by how he’s created a soap that people love so much that they’re buying it and putting on their counters.

This is what I always wanted for my company–to create something that people freaking love.

Eric Ryan is the cofounder of Method, naturally-derived, biodegradable, non-toxic household cleaners, laundry supplies, personal care + soap. I want to find out why he decided to get into soap and how he changed our buying habits.

Eric Ryan

Method Products

Eric Ryan is the cofounder of Method, naturally-derived, biodegradable, non-toxic household cleaners, laundry supplies, personal care + soap.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. I’m especially excited to have today’s guest on because of an incident that happened in my house. I’ve talked about this at conferences before. I think it’s worth bringing up here.

We ran out of dishwasher soap in our kitchen. So I do what I always do. I went to Amazon Fresh to get new soap and the soap that we happened to use, Method, was not there. So I said, “You know what, Olivia, I’m just going to get something else until they come back with Method because I like Amazon Fresh, and I don’t want to wait for Amazon regular because Amazon Fresh will come tomorrow.” She said, “No.” I said, “I’m just going to do this and then we’ll get the one we like later.”

She said, “No, don’t you like how it looks on our counter...

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