How Laura Roeder used her tribe to pivot to $2.5M in just 18 months
Joining me today is a repeat guest. Back in 2011 I got an email from Laura Roeder that said, “Hey, Andrew, you should interview me.”
I liked how simply she built her business. She showed us how she did social media, how she was willing to do a webinar even if hardly anyone was watching. One of her tactics was to hide the number of people watching so it didn’t look small to anyone else. Those techniques made for such a great interview.
I recently got another email from her about software she’s creating that makes it easy for people to post on social media. I didn’t know how big it was but she gave me the numbers and today we have her back.
Laura Roeder is the founder at MeetEdgar.com, a social media scheduling and marketing automation tool. Laura’s new SaaS for coaches, Paperbell.
Laura Roeder is the founder at MeetEdgar.com, a social media scheduling and marketing automation tool.
Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy. It is, of course, home of the ambitious upstart. What that means is that I’ve got an audience of real entrepreneurs who are building real companies and striving constantly to make them bigger, better, more profitable. They’re listening to my interviewees, who are real entrepreneurs who get deep into the details of how they built their businesses
Joining me today is a repeat guest. Back in 2011, I got an email from Laura Roeder who said, “Hey, Andrew, you should interview me.” I looked her up and I said, “Yeah, I should interview you.” I had her on and I remember that I liked how simply she built her business. She was willing to just do a screen share and show how she did social media.
She was willing to do a webinar even if at the time there was hardly anyone watching. I remember one of Laura’s techniques was to hide the number...
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