Kera: How Too Many Users Too Early Can Hurt A Company – with Max Cameron

Max Cameron, Kera Software, Customer Acquisition, Failure, System

I promised Max that I’d make his interview available to Premium Members only. I do this with guests who are willing to share their stories, but don’t want to be famous. –Andrew

I know I’m going to sound like a pollyanna, but I’ve been noticing that it might be better NOT to have a lot of users in the early stages of a launch.

Max Cameron says that’s one of the lessons he learned by starting Kera, a startup that he had to close down.

One of my personal missions is NOT just to talk to founders of huge successful companies, but to also give founders of companies that didn’t take off a safe place to talk and help us avoid making mistakes.

Max Cameron

Kera Software

Max Cameron is the co-founder of Kera Software, a guided browsing platform that transforms the way companies educate and onboard customers employees.

 

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All right, let’s get started.

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