The Oatmeal: Case Study Of An Entrepreneurial Artist – with Matthew Inman

Matthew Inman, The Oatmeal, Non-Tech, Traffic

I read an article about how Matthew Inman’s web comic, The Oatmeal, generated sales of $70,000 in a single day last year (on Black Friday) and $1,000 on a typical day.

So I invited him to Mixergy to hear the details of how he turned his passion into a business, and how that business enables him pursue his passion.

Matthew Inman

The Oatmeal

Matthew Inman is the creator of The Oatmeal, a web comic with millions of fans.

 

Three messages before we get started. First, do you want to build a web app that interacts with phones? Twilio makes it easy. A few months ago, the founders of GroupMe used Twilio to build a group texting service. According to CNN, the company raised $9 million in funding and is now believed to be worth $30 million. How will you use Twilio to build voice and SMS apps?

Second, do you know anyone who wants to build an online store? Would you tell them that I said that Shopify is the easiest way to build a robust store? GitHub uses Shopify to sell t-shirts and mugs to its fans. What will you sell online after you discover the power of Shopify?

Finally, are you still coordinating projects by e-mail and wondering why you’re not productive? Would you check out TeamworkPM.net? TeamworkPM.net is trusted by Universal Studios, University of Texas at Austin, the U.S. Army and many other organizations. But, if you’re just trying to coordinate with a small company...

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