Gemvara: No Coding Skills, But Lots Of Will Power Is Changing The Jewelry Business – with Matt Lauzon

Matt Lauzon, Gemvara, eCommerce, Mental Game, Non-Tech, Physical Product

Even though he can’t program and had zero previous experience in the jewelry business, Matt Lauzon, Gemvara‘s founder, is disrupting the industry and generating millions in sales.

Part of the reason for his success is that he had a great idea: let people customize jewelry online. Not only does that model give customers exactly the design they want, it also has some search engine optimization and marketing advantages — as you’ll hear in the interview.

But the world is full of entrepreneurs with great ideas who can’t even get started. What sets Matt apart is a quality that I called “will power” in this post’s headline, but it’s much more nuanced than that. Listen to the interview and you’ll hear it in his voice.

Matt Lauzon

Gemvara

Matt Lauzon is the founder and CEO of Gemvara.

 

Andrew Warner: Three messages before we get started. First, do you want to build a web app that interacts with phones? Twilio makes it easy. A few months ago the founders of GroupMe used Twilio to build a group texting service. According to CNN, the company raised $9 million in funding, and is now believed to be worth $30 million. How will you use Twilio to build voice and SMS apps?

Second, do you know anyone who wants to build an online store? Would you tell them that I said that Shopify is the easiest way to build a robust store? GitHub uses Shopify to sell t-shirts and mugs to its fans. What will you sell online after you discover the power of Shopify?

Finally, are you still coordinating projects by e-mail and wondering why you’re not productive? Would you check out TeamworkPM.net? TeamworkPM.net is trusted by Universal Studios, the University of Texas at Austin, the U.S. Army and many other organizations. But if you’re just trying to coordinate with...

Continue reading the transcript...
Published: Jan 7, 2011