HelloWallet: 0 to 300,000 Paid Subscribers In 5 Months – with Matt Fellowes

Matt Fellowes, HelloWallet, B2B, Customer Acquisition, Hiring, Scaling, Subscription (Membership) Model

How does a financial guidance application get over 300,000 paid subscribers?

Matt Fellowes is the founder of HelloWallet, which helps workers track and manage their personal finances. It’s aim is to be a full-service financial adviser which helps families discover opportunities to save money.

Matt Fellowes

HelloWallet

Matt Fellowes is the founder of HelloWallet, which helps workers track and manage their personal finances. It’s aim is to be a full-service financial adviser which helps families discover opportunities to save money.

 

Andrew: Three messages before we get started.

First, what is the analytics package that is so simple you will actually use it to grow your sales? Spring Metrics. I use Spring Metrics because it shows my conversions in real time. Spring Metrics motivates me to keep growing my sales with clear comparison charts like this. It even shows the exact path that each customer took to buy from me, so I know exactly what is working on my site and what I need to do more of. Even though I pay full price, you can get twenty-five percent off by going to SpringMetrics.com/Mixergy.

Next, what is the design development shop that acts as your technical cofounder? The ZehnerGroup. I hired the ZehnerGroup to build the first version of Mixergy.com. Tweetstore got ZehnerGroup to turn its idea into a working online store. Health In Reach turned to ZehnerGroup when it needed a user experience expert to make it super simple for people to search through its thousands of physicians. Do what I...

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