How to launch a platform for an industry in transition – with Matt Barba

Matt Barba, Placester, Customer Acquisition, Marketing, Mental Game, Scaling

Today’s interview is going to be a little bit different. Usually I introduce my guest and then we start going into the story behind how the person built their business.

But I liked how the conversation with today’s guest unfolded before the interview, so instead of doing a formal intro I’m going to do something different. I’m just going to let you hear the whole conversation, as he and I had it on Skype. A little unusual, but frankly that’s what podcasting is all about.

So here it is from the minute I hit connect to the end–direct to you.

Matt Barba is the Co-founder of Placester, a real estate marketing platform.

Matt Barba

Placester

Matt Barba is the Co-founder of Placester, a real estate marketing platform.

Andrew: Hey there, Freedom Fighters. You know me. I’m Andrew Warner. I’m the Founder of Mixergy.com, and of course, it’s home of the ambitious upstart. This intro’s going to be a little bit different. Usually what I do is I introduce my guest and then we start going into the story behind how the person built their business, and what they’ve learned along the way. You know the whole thing, frankly.

But I just liked how this conversation with today’s guest unfolded where we were just chatting before the interview and so instead of doing a formal intro for them, I’m just going to let you hear the whole conversation, as he and I had it on Skype. A little unusual, but frankly that’s what podcasting, that’s what the internet’s all about. Trying things and just going, and seeing what happens. So here it is from the minute I hit connect, to today’s guest, to the end, direct to you. How’s your day...

Continue reading the transcript...