How to Master Productivity, Discipline and Focus in 100 Days – with John Lee Dumas
How do you sell something that is old technology in a modern world and get people to love it and to keep buying it?
About a year ago, this guy who I’d known for years emailed me and he said that he was coming out with a book, which I thought, “Great. I can’t wait to get it on Kindle.” Then he said, “No, no, actually it’s a journal. I’m expecting people to fill it out, get out a pen or a pencil and start filling it out.” I thought, “This is a little bit weird. Are people actually still writing down on paper? Aren’t we all doing everything on our phones?”
At the same time, I feel like it’s an anachronism. In a world where everything is on my phone, my journal, my photos, everything. Why is this guy sending me this book and how well is it working?
Today’s guest is John Lee Dumas and the journal that I’m talking about is called “How to Master Productivity, Discipline and Focus in 100 Days.” I want to know the business behind it.
John Lee Dumas is the founder and host of EOFire and author of “How to Master Productivity, Discipline and Focus in 100 Days.”
Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses.
About a year ago, this guy who I’d known for years emailed me and he said that he was coming out with a book, which I thought, “Great. I can’t wait to get it on Kindle.” Then he said, “No, no, actually it’s a journal. I’m expecting people to fill it out, get out a pen or a pencil and start filling it out.” I thought, “This is a little bit weird. Are people actually still writing down on paper? Aren’t we all doing everything on our phones?”
But it was John Lee Dumas, a guy who I’ve known for years and has always come up with interesting projects, so what I said was, “John, I want to buy the first copy that you come out with.” He said, “Andrew, I’ll send it to you.” I said, “No, no, I want to buy it. If I like...
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