How did Mary Lynn Schroeder go from one sewing machine to becoming the #1 leather shop on Etsy?

Mary Lynn Schroeder, In Blue Handmade, Clothing Company, eCommerce, Non-Tech, Physical Product, Scaling, Women Founders

Do you ever feel like maybe we’re overthinking things with the tech startup space?

We keep asking, “How do you add more features to an app?” “How do you do more with software?” “How do you not fall behind everyone else?” It feels like it’s just a never-ending cycle of new, new, new, new.

Then we hear about today’s guest, who’s working in old technology, one of the oldest you’re likely to find–leather. Handmade leather and no software.

Wait until you see how big she grew it and how small it started.

Today’s founder is Mary Lynn Schroeder. She is the founder of In Blue Handmade. They make beautiful leather journals, belts, bags, so much more.

Mary Lynn Schroeder

In Blue Handmade

Mary Lynn Schroeder is the founder and president of In Blue Handmade which is the #1 leather shop on Etsy.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com, home of the ambitious upstart. Boom.

Hey, you ever feel like maybe we’re overthinking things with the tech startup space? I mean, we keep trying to think of, “How do you add more features to an app? How do you do more with software? How do you keep pushing the boundaries? How do you not fall behind everyone else who keeps pushing the boundaries further than everyone else day after day?” But it feels like it’s just a never-ending cycle of new, new, new, new.

Then we hear about today’s guest, who’s working in old technology, some of the oldest stuff you’re likely to find–leather, handmade leather and no software doing all this. Handmade leather–it’s an incredible business. Wait until you see how big she grew it and how small it started. And it’s all, as I said, handmade.

Today’s founder is...

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