Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing – with Mark Schaefer
How do you use influence marketing to increase sales?
Mark Schaefer is the author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. He’s also the founder of Schaefer Marketing Solutions, which creates marketing strategies, leading-edge social media services and scintillating content for you, at a fraction of the cost of traditional agencies.
In this program you’ll see how to get influence online. You’ll also hear how to attract more customers by showing that you already have a lot of customers.
Mark Schaefer is the author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing.
He’s also the founder of Schaefer Marketing Solutions, which creates marketing strategies, leading-edge social media services and scintillating content for you, at a fraction of the cost of traditional agencies.
Andrew: In this interview, you’re going to hear the three key things that
you need to do to get a return on your influence. You’re going to find out
about that one sentence that you need to know how to complete for your
business. It’s starts with, ‘Only we,’ and you’ll hear how to complete that
sentence based on feedback from your customers and you’ll hear about an
interesting story of a man who owns an above, excuse me, not above ground,
below ground pool installation company, watch what happens to him when he
does social media right. All that and so much more, coming up, in this
interview.
Three messages before I fire you up with another great interview.
The first one is this. You ever have a user who comes to your website maybe
five, six times and never buys. What if you can get that user incentivized
enough to buy. That’s where Spring Metrics...
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