How a failed musician launched and sold a company in the music industry for $25M – with Mark Montgomery

Mark Montgomery, Echomusic, Consulting, Failure, Marketplace, Sell Your Business

This is the story of Mark Montgomery a musician who came to Nashville with $800 and failed to make it big as a musician.

Then he found the Internet.

That’s what led him to launch and sell a business for $25 million. That business is Echomusic, a digital marketing and distribution company which aimed to facilitate direct communication between artists and fans.

Today he’s running FLO {thinkery}, a company that starts companies and will run on a dual business model of fee-for-service from large companies and equity stakes with startups.

Mark Montgomery

Echomusic

Mark Montgomery is the founder of FLO {thinkery}, which is a cutting edge think tank and investment firm focused on starting companies in the consumer space.

 

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of mixergy.com, which you know is home of the ambitious upstart. For a guy that’s never gotten into a fight, and is an adult, I really do a fist a lot, but the fist is “Give my Freedom!” Anyway, today it’s not about the fists. It’s about the story, and I’ve got a story for you of Mark Montgomery, a musician who came to Nashville with $800 in his pocket, tried to make it big as a musician, failed to make it big as a musician, and then he discovered the Internet.

That’s what led him to launch and sell a business for $25 million. That business is Echo Music, a digital marketing and distribution company, which aimed to facilitate direct communication between artists and fans. Let them communicate directly with each other. Today, he is running Flo Thinkery, a company that starts companies. I invited him here to talk about how he built Echo Music, and...

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