How Do You Grow A Hard-To-Explain Business? – with Maria Cirino

Maria Cirino, .406 Ventures, Funding, Non-Tech, Sell Your Business

This is the story of a woman who launched multiple successful tech companies and a venture capital firm.

In 1997, Maria Cirino co-founded i-Cube, which (2 years later) sold to Razorfish for $677 million. She followed that up in 2000 with Guardent, which (3 years after that) sold to VeriSign for $135 million.

In 2006, she became the co-founder of .406 Ventures, where she is right now an early stage venture capital firm whose investments include Mashery, a provider of on-demand API management and Memento, which provides fraud management.

Maria Cirino

.406 Ventures

Maria Cirino is a co-founder of .406 Ventures which provides capital and operational expertise to help innovators become tomorrow’s market leaders.

Three messages before we get started.

First, what’s the analytics package that’s so simple you’ll actually use it to grow your sales? Spring Metrics. I use Spring Metrics because it shows my conversions in real time. Spring Metrics motivates me to keep growing my sales with clear comparison charts like this. It even shows the exact path that each customer took to buy from me so I know exactly what’s working on my site and what I need to do more of. Even though I pay full price, you can get 25% off by going to springmetrics.com/mixergy.

Next, what’s a design development shop that acts as your technical cofounder? The ZehnerGroup. I hired the ZehnerGroup to build the first version of mixergy.com. Tweet store. ZehnerGroup to turn its idea into a working on-line store. Health & Reach turned to ZehnerGroup when it needed a user experience expert to make it super simple for people to search through its thousands of physicians. Do what I...

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Published: Dec 1, 2011