Andrew: Before we get started, tell me if you’ve got this problem. You’ve got a great product, but you’re not getting people to even try it, let alone buy it. Well, the problem is probably that you’ve got too much text on your site.
Check out what these start-ups have done. Here’s SnapEngage; they’ve got a video explaining their product right underneath the Free Trial button. Here is SendGrid; right next to the get started button is a video explaining the product.
Video, much more than text, helps people understand what you’ve created and convinces them to try it and buy it. The company I recommend that you turn to for this, it’s Revolution Productions. Same company that did both those start-ups’ and many others’ videos. Revolution-Productions.
When you go to their site, Revolutions-Productions.com and contact them, I want you to talk directly to the founder, Anish Patel. Tell him I sent you;...
