CustomInk’s Founder Has A Stretch Goal – with Marc Katz

Marc Katz, CustomInk, Clothing Company, Customer Acquisition, eCommerce, Scaling, Wow People

Marc Katz’s stretch goal is to have a year in which his company sells one custom designed t-shirt for every man, woman and child in America.

CustomInk is about 2% of the way there, but that 2% is huge. This is the story of how a founder who went up against highly-capitalized competitors built a $70 million per year business with incredible customer satisfaction.

Marc Katz

CustomInk

Marc Katz, the President and Co-Founder of CustomInk, was a Wall Street analyst before co-founding the custom t-shirt company with his former Harvard classmates in 2000.

 

Before we get started, have you seen these? Here’s a box right there on Wistia, here’s another box on inDinero’s website. They’re all over the place. They’re from this company, Olark. Here’s another one; and the reason these companies have the box up on their website is so their customers can have chats with them in real time. Now imagine what a confused customer is going through and the frustration they’re having with the website, and then boom! They have the ability to chat with the founder, with someone at the company who cares and can help them.

Beyond solving their problem and giving you a way to help your customers, it’ll also give you insight into what your customers are going through when they’re on your site in real time. Olark, I’m making you aware of them so that you’ll add them to your website and be able to give your customers incredible support, and so you can learn from them. Once you hear...

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