The future of chat (and interacting with your customers)
About a year ago I realized that no matter how much effort we’ve put into my email list, I could never double the response rate. We kept growing it, but people were not using email much.
So I started looking around for solutions and I started looking at bots. Bots are basically software that communicates with humans via a chat app. I came across one company that looked too good to be true. It’s called ManyChat. And I said, “I’ve got to find out who the founder is.”
And today, Mikael Yang is the founder of ManyChat. Not only does the software work, but the intelligence behind the scenes of dripping out content, tagging people, interacting with people is brilliant.
This whole space is still pretty young but it’s important to have this conversation because he’s gotten very far and because I want you to see the future of chat as a way of interacting with your customers.
Mikael Yang is the founder of ManyChat, a visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting and many other features.
Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they build phenomenally successful businesses. And about a year ago, in early 2016, I realized that my email list, no matter how much effort we’ve put into it, we hire all these experts, it just was never going to like double in response rate. Yeah, we can keep growing it, but people are not using that much.
So I started looking around for solutions and I said, “Hey, you know what, the reason it’s not working so well is because when my wife and I are messaging each other we’re using the messaging app that comes with our phone.” When Tam Pham, our community manager at Mixergy, was at the time the community manager, he’s now risen up, when he and I were communicating we were using Facebook Messenger. We were using all these different chat apps. No wonder email isn’t effective, everyone is using chat apps. I...
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