How Hacker News Helped Manpacks Take Off – with Ken Johnson

Ken Johnson, Manpacks, Clothing Company, eCommerce, PR / Media Marketing, Subscription (Membership) Model

Ken Johnson launched Manpacks as a way for men who hate to shop to get underwear delivered by subscription.

Good idea, but his site just sat there, unused and unnoticed. Then someone submitted it to Hacker News, the social news site for entrepreneurs, and suddenly “it got us tons of hits on the site,” Ken says. The Hacker News audience wasn’t a sales windfall for Manpacks, but it gave the site enough traffic to test different marketing ideas and see what increased conversions. It also led to coverage in other media. It was “hands down, the best experience of my life,” Ken told me.

This is a case study about how the right community can help shape a business.

Ken Johnson

Manpacks

Ken Johnson is the co-founder of Manpacks, a subscription service to automate the delivery of new socks, underwear, and t-shirts.

 

Mixergy is sponsored by TeamworkPM, project management made easy. TeamworkPM.net has subscription plans to suit all types of companies, from one to two man operations right up to large organizations. And TeamworkPM w.net is trusted by Universal Studios, the University of Texas at Austin, the U. S. Army and other organizations. And do you see that contact link on the top of every page of TeamworkPM.net? Not only will they respond to your email quickly if you use the form there, they even have a phone number if you want to talk to them directly. TeamworkPM.net.

Next, if you’re the founder of a tech company, don’t you need a lawyer who understands your business, not just the law? Scott Edward Walker is the tech startup’s lawyer. He’s who startups turn to when they’re raising money or selling their companies. But if you’re a founder and have any legal needs, go to WalkerCorporateLaw.com.

Finally, do you know why Shopify sponsors my...

Continue reading the transcript...