A VC’s inside look at doing business in Latin America

Nathan Lustig, Magma Partners, B2B, Funding, Scaling

Nathan Lustig is the co-founder of Magma Partners, an early-stage investment firm that supports the best Latin American entrepreneurs to launch and scale in the US.

Nathan literally wrote the book on what it’s like to do business in different parts of Latin America. It’s called “Crossing Borders: A Venture Capitalist’s Guide to Doing Business in Latin America.”

I wish I had read it before I flew to Mexico City to do my first set of interviews because he really explains how the world south of the American border operates when it comes to startups and business.

Nathan Lustig

Magma Partners

Nathan Lustig is the co-founder of Magma Partners, an early-stage investment firm that supports the best Latin American entrepreneurs to launch and scale in the US.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder Mixergy where I interview entrepreneurs about how they built their businesses, and I am flying to Santiago, Chile. Chile, right? Not Chile, Nathan?

Nathan: Chile. That works.

Andrew: Like do locals call it Chile?

Nathan: I think it’s Chile for the locals.

Andrew: Chile.

Nathan: But for whatever reason, English speakers like to say Chile, for whatever reason. I don’t know.

Andrew: Well, I’m glad that I can just say Chile. I’m excited about this. So as some of you guys know, I’ve been doing interviews here for a long time on Mixergy, and almost all the entrepreneurs who I interview are from the U.S. And obviously, when you’re talking about tech startups, this is the place where you’re going to have an easier time finding entrepreneurs. Not only are there tons of them here in the U.S., but they feel comfortable...

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