How did Mac Cummings build a multimillion dollar company by engaging with influencers?

Mac Cummings, Terakeet, Consulting, Failure, Scaling

There’s a belief that the only way to start a successful online company is with incredible software.

Today’s guest did that.

And it didn’t go so well for him.

He ended up living on his friend’s couch.

Then he started over by creating a consulting company. Mac Cummings is the founder of Terakeet, which wants to be the #1 company in the world when it comes to connecting brands with influencers online.

Mac Cummings

Terakeet

Mac Cummings is the founder of Terakeet, which wants to be the #1 company in the world when it comes to connecting brands with influencers online.

Andrew: Hey, before we get started, if you’re listening to the video, wait, listen to the… if you’re watching the video of this interview and you hate my face, number one, shame on you. Number two, you’re in for a treat because I accidentally set the video recorder to picture in picture for this interview which means I’m going to be tiny on your screen and my guest will be big, taking over the whole screen, all the real estate. If you’re listening to the audio of this interview, well you won’t notice a difference at all. All right, here’s the interview.

Hey, there Freedom Fighters. My name is Andrew Warner, I’m the founder of Mixergy.com, home of the ambitious upstart. Boy, I’ve got a great guest for you guys today. Listen to this story. Guy gets some money, invests it in fantastic software, and the software doesn’t really work out, so he ends up on a couch. He has to rebuild from scratch, and he ends up...

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