HasOffers: Charging Changes Everything – with Lucas & Lee Brown
Lucas & Lee Brown had a successful product, but it was draining.
You see, HasOffers, the software they built to enable advertisers to create affiliate programs, was free. So every time they were “successful” and landed a new user, they were also landing a potentially expensive customer service obligation.
Then they removed the free option and started charging. Catch the interview to see how that one move made them profitable and gave them the freedom to get creative again.
Lucas Brown and Lee Brown are brothers and Co-Founders of HasOffers.com. HasOffers software allows advertisers to create action-based, revenue producing campaigns and incentivizes affiliates to generate leads. It helps companies like SEOmoz make money and unlike Commission Junction, advertisers can manage their affiliate programs in-house to see how they’re impacting their business.
Andrew: Hey, before we get started, tell me if you are having this problem. Your business is getting bigger, and bigger and bigger; and congratulations on that, but at the same time your email Inbox is getting bigger, and bigger, and bigger and bigger. How do you manage it all? Well, here is a solution. It comes from UserVoice. Watch this. It’s a form that pops up that’s familiar to users. They can type in the subject of their message, and look at what happens. Right here, if their issue was already addressed before, it’s right there. They get the answer because UserVoice finds it in your system. UserVoice. It’s a one-stop solution for all your Help Desk needs. Easy to add to you website. You don’t have to use Gmail or whatever email program you’re using. You can use UserVoice to manage customer feedback and it’s easy to add. UserVoice.com.
Also, check this out. You know Shopify, right? Do you know how beautiful their stores are?...
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