Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. I’m a little concerned for today’s guest, Rand Fishkin. I don’t think your book is going to do as well as it should. Let me start you off with this. Here’s why. So I’ve got with me, Rand Fishkin. He is the founder of Moz, co-founder of Moz. They do SEO software, tools, and resources for marketers. He’s also the author of a book that I’ve really been enjoying “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” The reason I like the book is I think the reason why it’s not going to do well.
Rand is known for giving people really actionable, useful, effective advice on marketing. He’s known for creating software that helps people market online. Well, that’s what Moz is about. He’s also known for being the guy...