Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Believe it or not, I was thinking about whether I should say this person’s name or not. There’s an entrepreneur who I interviewed a few times here on Mixergy who will not just ask the waiter to adjust his meal a million different ways, but also records every little bit of what he eats. He’s not a heavyset guy. He’s not trying to lose weight or anything. He’s just trying to maintain his weight.
I was fascinated that he did that. And as I talked to him at dinner one time, I recognized that there are a few other people who were kind of like waiting to jump in, and it turns out they do it, too. There is this thing, and maybe not in the broader entrepreneurship world, but in the tech entrepreneurship world, the world of people who like to measure things, who have analytics on...