Andrew: Hey there, freedom fighters. My name is Andrew Warner on the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Get this fricking idea out. Maybe this is not the best way to introduce your idea to fricken idea Sarah, but I love it.
Sara: Makes it sound really important and serious.
Andrew: It’s such a great idea. Here’s what Sarah Dell did she, uh, problem where she wanted to give out meaningful gifts to people. And she encountered the same roadblock that many of us have, which is you could send one really nice gift to somebody that you really know well. But if you want to scale that to multiple people, you’re basically sending out coffee mugs and then the person who gets the coffee mug is kind of stuck with your stupid coffee.
Pretending that they care about it, but in reality, just another thing in their house. So she said, how can we make this problem go away? How do we make the gift giving...