Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do it for an audience of real entrepreneurs. I’ve been talking for a long time about how we are using chat more and more to communicate with our friends, with the people we work with. And some of you might be just tired of hearing me say it, but I’ve got to set it up so that the audience who have never heard me say it understands it. And I say, look, if we’re using chat to communicate with the people we love, with the people we work with, why are we just using email as a way of communicating with people we want to sell to? Why are we relegating them to this ghetto-like experience instead of saying there’s a new world, why don’t we incorporate chat?
And the way that I learned to incorporate chat was using this tool called ManyChat that allows me to reach my audience using...