Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs.
And today’s interview came about an investment that I made. You see, a few years ago, I guess it was over three years ago. I saw that whatever I did with my email marketing was not really impacting things. I would hire writers, I would adjust headlines, I would switch this and that, and yeah, things were okay, but nothing improved it. And I realized, you know what, the reason nothing’s improving is because I’m texting my team. I’m Facebook Messengering my team. I’m Slacking, at the time I was using Slack, my team.
And I realized we were all shifting to chat with communication towards the people we love, the people we work with, and I was only using email to talk to the people I was trying to reach, my customers, potential customers,...
