Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses, and I do it for an audience of entrepreneurs who are often listening as they’re building their companies. And usually I talk about . . . Well, I talk with software developers about how they built their software companies.
A little while ago, though, I got really excited about chat as a way of reaching an audience. I thought that my audience was using chat more than they were using email. Why shouldn’t I reach them via chat? And that got me on a path of understanding how it gets done. I invested in a couple of companies that do this, including ManyChat, which is now becoming the platform for creating interactive engagement via chat via Facebook Messenger. So the way we reach customers via email using tools like ActiveCampaign or MailChimp, etc. ManyChat allows us to do all that via Facebook...
