How To Produce Like A Linchpin By Understanding Your Lizard Brain – with Seth Godin
You listen to my programs because I don’t do the cute “let’s get to know the author” interviews that others are known for. I hunt down information that you can use because I’m passionate about helping you build a business that your great-great-grandkids would admire you for.
That’s why I kept digging in this interview. I want you (and me too, frankly) to be able to produce the kind of hits that Seth Godin keeps cranking out, seemingly without breaking a sweat. Not only has Seth created 2 big hit businesses, but he’s a writer who keeps introducing ideas that shape the way people think.
In his new book, Linchpin, Seth talks about how to be this prolific. As you’ll hear in my interview, much of it is based on opening up your creativity and learning how to confront your fears, which he says come from your “lizard brain.” Imagine what you could accomplish if you were able to do that. Listen to the full program to find out how.
Andrew: Before we get started I’ve got to acknowledge the support that I get from Grasshopper, the virtual phone system that entrepreneurs love, from Shopify, where you go to create an online store in minutes and from RichWP.com where you get a new theme for your website that you can customize. Guys, really thanks for all the help here with these programs. Alright, here’s the interview.
Andrew: It’s Andrew Warner, founder of mixergy.com, home of the ambitious upstart, and Seth Godin is the author of several business books and the world’s most popular marketing blog. He’s also the founder of Squidoo, the publishing platform which Quantcast says has over 15 million monthly visitors, his latest book is called Linchpin. I’ve invited him to mixergy to talk and teach some of the ideas from the book. Seth, before I even ask you any questions about it, first I have to thank you. The first time you did an interview with me I remember one of my...
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