How to create not one but two software hits

Uri Haramati, Life on Air, International Founders, Mobile Apps

There aren’t a lot of breakout hits out there–software that really takes off.

Well, today’s guest says that he’s the co-founder of a company that created two of them. The first was Meerkat, a software that allowed people to broadcast on Twitter and it freaking exploded.

But then there was an issue which forced him to either pivot or start from scratch. Then he created something called Houseparty. And even though it took off also, it’s not setting the world on fire.

I want to know what happened, how he came up with these two brilliant ideas, how the ideas took off, and what happened internally.

Uri Haramati

Life on Air

Uri Haramati is the founder of Life on Air, creators of Houseparty and Meerkat.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they build their businesses. I am so excited about this story that I’m about to hear. There aren’t a lot of breakout hits, you know, companies that create software and then, boom, it takes off.

Today’s guest says that he’s the co-founder of a company that created two of these. The first was Meerkat. It was a software that allowed people to broadcast on Twitter and this freaking thing just took off. It just . . . people started using it and then broadcasting themselves and others saw that they were broadcasting and jumped in and it just took off.

And then there was an issue which we’ll talk about that forced them to pivot or basically scrap the software, start off from scratch. And they created another thing that took off, something called Houseparty. I remember a friend of mine said, “Andrew,...

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