Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work

Nick Sonnenberg, Leverage

Today’s guest is a systems guy. He founded Leverage, a growth agency that also does operations, which means they do all the stuff that you think about for growth– SEO, paid social, et cetera. But they also help teams organize their Slack channels, their CRMs, and even get to Inbox Zero.

I invited him here to talk about how he systemizes and how he does this for clients. He also has a book on this topic. It’s called Come Up for Air: How Teams Can Leverage Systems and Tools to Stop Drowning in Work.

 

 

Nick Sonnenberg

Leverage

Nick Sonnenberg is the founder of Leverage, an operational efficiency consultancy that is reinventing the way work gets done.

Andrew: Hey, they’re freedom fighters. My name is Andrew Warner. I’m the founder of Mixer G, where I interview entrepreneurs about how they build their businesses for an audience of entrepreneurs. My brother works for today’s guest as a contractor, and he and I were talking earlier today and he goes, how, here’s what I want you to find out.

How can, and then he gave me the name of a major company, one of the top social networks. He goes, why are they freaking hiring Nick’s company to tell them how to manage their inbox and how to be more productive? You would think this is a company with thousands of people. You would think that they’d have the, the, the knowledge in-house to do this.

And so I’m gonna find out about that. But part of it is that Nick Sonenberg is a systems guy. He founded Leverage. It’s a growth agency that also does operations. That means that they do. All the stuff that you think about for growth,...

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