How selling dog toys led to a $30,000,000 software idea – with Raad Mobrem

Raad Mobrem, Lettuce, B2B, eCommerce, Physical Product, SaaS (software as a service)

The guest you’re about to hear from is someone who had a problem and created software to solve the problem for himself.

Others started saying, “Hey, we have that problem too; can we use your software?”

And he said no.

He said ‘no’ a few times before he realized he should be saying ‘yes’ and turn it into a product.

Today’s guest is Raad Mobrem. He is the founder of Lettuce, a platform that helped companies manage orders and inventory online.

I’m using the past tense because the company was acquired by Intuit and its’ features integrated into Quickbooks.

Raad Mobrem

Lettuce

Raad Mobrem is the founder of Lettuce, a platform that helped companies manage orders and inventory online.

Andrew: Hey, everyone. My name is Andrew Warner. I’m the founder of Mixergy. It’s the place where I’ve done over a thousand interviews with proven entrepreneurs. I mean we really piss off a lot of people because they send in these really earnest emails asking to be on and I say, “No, it’s not a good fit.”

I feel bad about that. But I do feel really proud of the reputation that I’ve got here for featuring people who have really done things, who come here to tell the story of how they did it and they do it because they want other entrepreneurs to learn from their experiences. My goal is that if you’re listening to me, that you’ll use what you’ve learned, you’ll build up a great company and then come back here and do an interview. Let me ask you the same kinds of questions that I’ll be asking today here.

And the guest that you’re about to hear from is someone who had a problem, created...

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