Exclusive: LessAccounting, the Startup That Challenged QuickBooks, Just Sold – with Allan Branch and Steven Bristol

Allan Branch & Steven Bristol, LessAccounting, B2B, Bootstrapping, Consulting, Customer Acquisition, Traffic

Six years ago I interviewed the founder of LessAccounting, which challenged the giant QuickBooks by doing less. It had fewer features, a cleaner designer and less clutter.

In an exclusive Mixergy interview, the founders of LessAccounting, Allan Branch & Steven Bristol, are announcing that they sold it.

Allan Branch & Steven Bristol

LessAccounting

Allan Branch & Steven Bristol are the founders of LessAccounting, small business accounting software with a cleaner designer and less clutter.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy.com. I’m smiling because today’s guest has heard me say this before and he was kind of kidding me about it before we started the interview.

I’m also smiling because I’m really happy to see the two guests on who we’re having on here today. These guys always make me happy. About six years ago, I had one of them on to do an interview about how he started this company with what might have seemed to the outside like a quixotic goal of taking on a giant bookkeeping software company. But he had a point of view, an approach. He said he’s going to take on this giant by doing less–less clutter, fewer features, less, less, less and just focus on the simplicity of the software.

And he did it. He and his cofounder built the software up, got their customers out there. More than anything else, they just did it with delight. Frankly, to be...

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