Less Annoying CRM

Tyler King, Less Annoying CRM

I remember when I first saw the software that today’s guest created. The fricking name got my attention immediately.

Tyler King is the founder of Less Annoying CRM, a simple CRM built just for small businesses.

The name itself acknowledges and communicates the pain that he’s solving. I want to find out how he did it.

Tyler King

Less Annoying CRM

Tyler King is the founder of Less Annoying CRM, a simple CRM built just for small businesses.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses for an audience of real entrepreneurs. Dude, I don’t remember when I first found out about today’s guests, uh, software, but it’s the frickin name that just got my attention immediately here.

It is less annoying. CRM. Think about Tyler King is a founder. He’s here to talk about how he did it talent. Think about what you embedded in that fricking name. First of all, the guts to go long and not give it a name right.

Tyler: Yeah. P people did not, uh, were not, did not like the length of the name when it first came out. It is a bit of a mouthful.

Andrew: Truthfully. I don’t know if I love it either. It doesn’t it’s I don’t know either, but it caught my attention instantly. And do, does it communicate something, number one, you communicate how CRM,...

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