How to pivot a marketplace into a different business model

Brock Blake, Lendio, B2B, Marketing, Marketplace

A few years ago I noticed there was a handful of companies whose goal was to help founders raise money. This angel crowdfunding idea was growing in popularity and it felt like it was going to be the future, and for some reason, it wasn’t.

Joining me today is an entrepreneur who went down that path. He found that wasn’t actually the right approach. I invited him here to find out why.

My guest is Brock Blake. He is the founder of Lendio. Lendio is a marketplace for business owners to comparison shop and get loans that they need. So they’re no longer matching entrepreneurs like you with angel investors, they are now helping you get the loan that you need.

We’ll find out why he made the change in this interview.

Brock Blake

Lendio

Brock Blake is founder of Lendio a marketplace for businesses owners to comparison shop and get the loan they need.

Andrew: Hey there, freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy where I interview entrepreneurs about how they built their businesses. And I do it for an audience of real entrepreneurs who are looking to understand really how other people built their companies and get some insights that will help them build their own company. So if you’re listening to me, I know you’re coming in this, yeah, looking for stories that’ll be interesting as you drive, as you run, as you do other things, but you’re also expecting that some little bit of knowledge will be stuck in your head that you can and will use as you grow your business.

So one of the things that I noticed was a few years ago, there were a handful of companies, many of which I interviewed here, whose goal was to help founders raise money. This crowdfunding venture angel thing was growing in popularity and it felt like it was going to be the future, and for some reason,...

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