Can automated personalization really work?

Guillaume Moubeche, lemlist

Joining me is someone whose software you’ve probably interacted with. Maybe you were frustrated by it. Maybe you admired it. Maybe it was a combination of both. I’m about to take you behind the scenes of the business behind it.

Guillaume Moubeche is the co-founder of lemlist which allows you to personalize cold emails and automate follow-ups.

Guillaume Moubeche

lemlist

Guillaume Moubeche is the co-founder of lemlist which allows you to personalize cold emails and automate follow-ups.

Andrew: Freedom fighters. My name is Andrew Warner. I’m the founder of Mixergy, where I interview entrepreneurs about how they built their businesses. Joining me is someone whose software you’ve probably interacted with. Maybe you were frustrated by it. Maybe you admire it. It maybe it’s a combination of both. I’m about to take you behind the scenes, to the business behind it.

And I can’t promise how you’ll feel, but I’m telling you I’m in incredible admiration of the business that they built up. All right, Dom  is the founder of Len list. What they do is let you send personalized cold automated emails, and these are the types of things that I get all the time. Hey Andrew, can I be on your podcast?

Hey Andrew, can we buy an ad? But there’s an ulterior motive often. Hey Andrew, can we put a content together? It frustrates me. And at the same time, I have to appreciate how effective it is. And I want to talk...

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